|  Joseph
"Duke" Liberatore was born in Pennsylvania
and began an interest in preventive health at the early age of 20. After
losing both of his parents to heart disease in the same year (they were
each only 52 years of age), Duke was determined to minimize his risk
of this hereditary disease. After educating himself on the prevention
of heart disease, Duke realized that there were measures that could
be taken to help prevent other health conditions from occurring. It
was then that he started to make a career out of healthy living. He
attended Georgia State University, where he received
his B.B.A. Magna Cum laude. A degree was not all that
Duke Liberatore received from Georgia State. He was also presented with
the LeCraw's most distinguished undergraduate award for highest grade
point average, the Dean's Scholarship Key and was an Honor's Day award
recipient. Duke was also a member of the Beta Gamma Sigma Honor Society,
The Alpha Iota Delta Honor Society and the Golden Key National Honor
Society.
He is married to medical physician and best selling author, Jan McBarron,
M.D. Together, they host their own radio and television health program,
which began in 1993. For the first four years of his wife's practice,
he helped to run her business - acting as accountant, bookkeeper, etc.
After getting his wife settled in a thriving medical practice, he then
decided to start his own business. In 1990 he opened his first Peachtree
Natural Foods. Duke now has twelve locations and a solid business
plan calling for many more. Peachtree Natural Foods was voted "The
Best New Natural Food Store in the Country" by Health
Foods Business Magazine. He has worked hard to become the best
and believes that good health is essential. He stays active -- he jogs
five miles every day, plays tennis, is a scuba diving instructor, has
run nine marathons (two of which were ultra-marathons), and is also
a recreational pilot.
It is one of Duke's goals to educate others on how to achieve good
health and on the effects of vitamins and herbs in preventing disease.
He has lectured in medical and dental offices in an effort to educate
staff on some of the things that they can do to protect themselves against
disease. In addition, he makes sure that the staff members at all of
his stores are continually trained on different and new natural products
in the store. He assures the staff at Peachtree Natural Foods are not
simply selling products, but empowering consumers with the knowledge
to achieve good health.
Duke has co-hosted the "Duke & The Doctor"
program for so long, and is knowledgeable enough with the doctor's recommendations,
that many loyal listeners call him "Dr. Duke."
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